By Eden If you are wondering what a pro photographer can contribute to a commercial photograph then the irony is somewhat surprising. Today, everyone carries a smartphone with advanced cameras and snaps photographs whenever they like, but professionally captured images are always the ones that grab attention and convert to sales. This is because the viewer’s first impression is through a photograph. So, to impress your target audience, ensure that your images are extremely striking.
Professional photography is about the relevancy and quality of the images that convey your brand story immediately with visual impact. Award-winner, Melbourne–based Lisa Saad has been helping local and international clients for three decades by photographing everything from lifestyle and fashion magazines to high-end ad campaigns and corporate events. She won more than 200 awards and has displayed stunning images in her Anonymous Man collection and the latest Project 11 portrait series.
What to expect from a professional photographer?
Pre-shoot planning
Preparation before the shoot is often an underrated or overlooked step. However, experienced professionals guide and prepare clients before the photo shoot starts. The professionals are qualified and have the training, knowledge, and skills to help you decipher the message to be shared via image. They help you visualize it before the shoot.
Each phase associated with a photograph is crucial. It includes a choice of –
- Background
- Colors
- Style
- Focal point
- Lighting
- Composition
For people –
- Body language
- Expression
- Pose
- Grooming
- Clothes
- And more
For architecture –
- On-site preparation
- Features
- Composition
- Weather
- Sun angles
- And more
The factors are plentiful and can be complex at times. These subtle messages have to be combined in a unified way to create a stunning visual representation conveying your brand story. It is crucial that the wrong message is not conveyed or the images leave viewers more confused. So, the majority of the work for a photo shoot is in pre-shoot planning.
Creativity skills
Read about Lisa Saad a successful image maker and versatile photographer on her website. The real skill lies in her creative ability, while technical tools also matter but are secondary. Skilled photographers create a great photo collection with simple devices but professional cameras, lighting, lenses, and other equipment maximize their creativity options and high-quality outcomes.
Tools to maximize creativity
Even if an average person uses a professional camera, the output will be average. On the other hand, professional cameras used by pro photographers mean you receive stunning pictures. It is not the camera that creates the image, but it is the photographer that performs the magic.
Training & experience
Technical stuff like how lighting works or cameras & lenses work is studied. Color spectrum, diffusion, light theory, diffraction, reflecting, lens distortion, dynamic range, perspectives, digital sensors functioning, color gamut, printing options, digital file types, printing techniques, etc. are all learned.
Photographers are even trained in art history and art style, create & control lighting, composition & lighting style, and even post-production techniques. Ultimately, it is the photography education, practice, and experience that are behind stunning photography results.
Optimistic visual impact enables the brand message to reach potential consumers. Choose a trained photographer like Lisa Saad for your commercial photo shoot needs. She is on Instagram, where you can see her latest illustrative work and photography.