By Eden In the year Covid-19, firms across all industries were required to construct digital storefronts. In actuality, e-commerce expanded by 44% from 2019 to 2020 (almost three times the 15.1% increase from 2018 to 2019), accounting for 21.3% of total retail sales.
Traditional flower shops are no strangers to this phenomenon; as the flower industry expands and customer preferences shift, a growing number of online florists are making the transition to digital.
- It’s Practical For Flower Shops
No more do individuals insist on seeing, touching, and smelling their flowers in person. In 2021, convenience will reign supreme, and firms that do not offer a simple purchasing experience will fail.
Consumers are purchasing everything possible online, including flowers, furniture, and groceries. In a world increasingly dominated by e-commerce, by allowing your consumers to order flowers online for delivery, you give them a convenience that is not just common but generally expected.
- You May Increase Your Customer Base
Before the advent of florist online sites, shoppers would frequently purchase from the nearest florist and remain loyal to that company. With access to an internet platform, clients from a far greater distance may find a florist’s selection of flowers and have them delivered to their homes.
Additionally, going online enables you to utilize the full potential of digital marketing and attract a larger audience through social media marketing, email campaigns, and digital advertising.
- Your Customers Receive 24-Hour Service
We’ve all been there: remembering a birthday or anniversary well after businesses have closed. Your consumers may benefit from online flower delivery in Earlwood in difficult situations, as they only need to visit your website to place an order.
By becoming digital, florists are also able to provide online customer care, either through chat operators or chatbots. 64% of internet users feel that 24-hour service is the finest aspect of chatbots. Therefore, this degree of accessibility is now a need for every business that wishes to keep its consumers satisfied.
- You Can Provide Better Value
Self-checkout at a brick-and-mortar store is comparable to online flower orders in that it is easy for the customer and saves time for the business. The savings may then be passed on to the client, who continues to get flowers of great quality.
In addition, buyers have greater access to selection when ordering online compared to when shopping in a physical store. Numerous florist website providers, such as Sarina’s Florist, give features that enable the business owner to monitor online alternatives and impose any required limits inside the customer management system (CMS).
- You Can Use The Strength Of Third-Party Platforms
Opening a digital shop does not require you to create the complete front and back end of your platform from start. A mobile app for real-time delivery confirmation, digital signatures, and the capability to share images of the flowers with the client before delivery are all provided by platforms to florists to keep operations running smoothly and CX flawless.
In addition, florists utilize the power of these cutting-edge tools to promote to clients and encourage repeat business through email campaigns and content marketing. For instance, you may utilize these platforms to remind a former client whose flowers you gave of their forthcoming birthday. The projected cost of getting business from current customers is one-fifth of the cost of acquiring a new client, making this a crucial strategy for small firms to implement.
In addition, you will have access to reports and statistics on your site’s users, allowing you to adjust and customize their digital experience to your client base.